Case Studies

Alcobev

Identified consumer passion points & micro-contexts of Beer consumption, developed category heat map basis Social Data

Alcobev

Social Listening & Research for
Scotch category & brands

CPG-Beauty

Using ML, Identified micro trends in APAC markets; to build product & service pipelines basis Social Data

CPG-Beauty

Mining social data for cultural understanding of Halal-conscious consumers, as input to product innovation

CPG-Beauty

Social Data Lake for a global major in Cosmetics

CPG-Breakfast

Developed an understanding of the digital influencer community driving the narrative around kids’ lunch boxes

CPG-Confectionary

Positioning & packaging research using Social Data, by decoding culture, category & brands

CPG-Personal Care

Setup insights intranet with single-view dashboard; integrating data from multiple sources

CPG-Personal Care

Single window, multi-market, device-agnostic dashboard; to integrate brand data from multiple sources

CPG-Snacking Foods

Using Social data, identified white spaces for ready-to-cook & ready-to-eat snacking foods

Ecommerce-Grocery

Reduced churn rates; cross-selling opportunities identified contributed to MoM increase in average order value

Ecommerce-Fashion

Built recommendation system; increased shopper retention rates

Ecommerce-Travel

Campaign analytics to assess celeb contribution to brand building

Media-OTT

Powered data science to drive strategic decision-making on advertising effectiveness

Media-OTT

Reduced churn rates, improved retention rate & show performance

Media-Broadcasting

Audience segmentation using Twitter data, to identify Content hooks for personalised targeting

QSR

Increase in order volumes & revenue; reduced Tray Dropout rate; savings in Distribution cost

QSR

Channel partner optimization & management; using advanced analytics

Other-Housing

Market Intelligence dashboard providing visibility of sold vs unsold inventory across builders, properties, home sizes, geographies

Other-Hospitality

Delivered full-scale Social Media Listening & Monitoring system; deployed across hotel properties in India & Asia

Other-Gaming

Improved quality of active gamer-base; revenue increase, optimized promotion spends

Other-Tobacco

Identified emotive pay-offs with smoking, mapped consumption contexts basis Instagram data

Media-Broadcasting

Audience segmentation using Twitter data, to identify Content hooks for personalised targeting

Media-OTT

Powered data science to drive strategic decision-making on advertising effectiveness

Media-OTT

Reduced churn rates, improved retention rate & show performance

QSR

Increase in order volumes & revenue; reduced Tray Dropout rate; savings in Distribution cost

QSR

Channel partner optimization & management; using advanced analytics

CPG-Beauty

Using ML, Identified micro trends in APAC markets; to build product & service pipelines basis Social Data

CPG-Beauty

Mining social data for cultural understanding of Halal-conscious consumers, as in putto product innovation

CPG-Beauty

Social Data Lake for a global major in Cosmetics

CPG-Breakfast

Developed an understanding of the digital influencer community driving the narrative around kids’ lunch boxes

CPG-Confectionary

Positioning & packaging research using Social Data, by decoding culture, category &Brands

CPG-Personal Care

Setup insights intranet with single-view dashboard; integrating data from multiple sources

CPG-Personal Care

Single window, multi-market, device-agnostic dashboard; to integrate brand data from multiple sources

CPG-Snacking Foods

UsingSocial data, identified white spaces for ready-to-cook & ready-to-eat snacking foods

Alcobev

Social Listening & Research for
Scotch category & brands

Alcobev

Identified consumer passion points & micro-contexts of Beer consumption, developed category heat map basis Social Data

Ecommerce-Grocery

Reduced churn rates; cross-selling opportunities identified contributed to MoM increase in average order value

Ecommerce-Fashion

Built recommendation system; increased shopper retention rates

Ecommerce-Travel

Campaign analytics to assess celeb contribution to brand building

Other-Gaming

Improved quality of active gamer-base; revenue increase, optimized promotion spends

Other-Hospitality

Delivered full-scale Social Media Listening & Monitoring system; deployed across hotel properties in India & Asia

Other-Housing

MarketIntelligence dashboard providing visibility of sold vs unsold inventory across builders, properties, home sizes, geographies

Other-Tobacco

Identified emotive pay-offs with smoking, mapped consumption contexts basis Instagram data