Identified consumer passion points & micro-contexts of Beer consumption, developed category heat map basis Social Data
Using ML, Identified micro trends in APAC markets; to build product & service pipelines basis Social Data
Mining social data for cultural understanding of Halal-conscious consumers, as input to product innovation
Developed an understanding of the digital influencer community driving the narrative around kids’ lunch boxes
Positioning & packaging research using Social Data, by decoding culture, category & brands
Setup insights intranet with single-view dashboard; integrating data from multiple sources
Single window, multi-market, device-agnostic dashboard; to integrate brand data from multiple sources
Using Social data, identified white spaces for ready-to-cook & ready-to-eat snacking foods
Reduced churn rates; cross-selling opportunities identified contributed to MoM increase in average order value
Powered data science to drive strategic decision-making on advertising effectiveness
Audience segmentation using Twitter data, to identify Content hooks for personalised targeting
Increase in order volumes & revenue; reduced Tray Dropout rate; savings in Distribution cost
Market Intelligence dashboard providing visibility of sold vs unsold inventory across builders, properties, home sizes, geographies
Delivered full-scale Social Media Listening & Monitoring system; deployed across hotel properties in India & Asia
Improved quality of active gamer-base; revenue increase, optimized promotion spends
Identified emotive pay-offs with smoking, mapped consumption contexts basis Instagram data
Audience segmentation using Twitter data, to identify Content hooks for personalised targeting
Powered data science to drive strategic decision-making on advertising effectiveness
Using ML, Identified micro trends in APAC markets; to build product & service pipelines basis Social Data
Mining social data for cultural understanding of Halal-conscious consumers, as in putto product innovation
Developed an understanding of the digital influencer community driving the narrative around kids’ lunch boxes
Positioning & packaging research using Social Data, by decoding culture, category &Brands
Setup insights intranet with single-view dashboard; integrating data from multiple sources
Single window, multi-market, device-agnostic dashboard; to integrate brand data from multiple sources
UsingSocial data, identified white spaces for ready-to-cook & ready-to-eat snacking foods
Reduced churn rates; cross-selling opportunities identified contributed to MoM increase in average order value
Improved quality of active gamer-base; revenue increase, optimized promotion spends
Delivered full-scale Social Media Listening & Monitoring system; deployed across hotel properties in India & Asia
MarketIntelligence dashboard providing visibility of sold vs unsold inventory across builders, properties, home sizes, geographies
Identified emotive pay-offs with smoking, mapped consumption contexts basis Instagram data
