We help you get your consumer data infrastructure in place by consolidating data from various sources; using API/ SFTP.
Doing so is the first step to effective Segmentation.
Next, we enrich your customer data by including demographic and cross-channel data into it; use prediction & custom fields e.g. likelihood to convert, propensity to upgrade, user’s future value, risk of churn.
This approach goes a long way in addressing shortcomings of traditional segmentation models.