We help you get your consumer data infrastructure in place by consolidating data from various sources; using API/ SFTP.
Doing so is the first step to effective Segmentation.
Next, we enrich your customer data by including demographic and cross-channel data into it; use prediction & custom fields e.g. likelihood to convert, propensity to upgrade, user’s future value, risk of churn.
This approach goes a long way in addressing shortcomings of traditional segmentation models.
Propellor, our new easy-to-use interface provides 5 types of bespoke segmentation – Demographic, Device profile, Consumption Behaviors, Date of First Visit, Traffic Sources.
ThinkBumblebee’s predictive micro-segmentation technology powers delivery of tailored messages, offers and promotions to individual customer personas; fostering improved short-term engagement and long-term brand loyalty.
Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of your hyper-personalized relationship marketing campaigns.
